Oh Josh Swenson– why couldn’t you just tell the girl you love her? Instead, he creates an online persona who rails and preaches against the rampant consumerism of the world and becomes an anonymous blogger sensation. Even Bono jumps on the bandwagon. Through Josh/Larry’s story, The Gospel According to Larry addresses timely topics (environmental stewardship, mob mentality, advertising overload), as well as timeless topics (unrequited love, self knowledge, honesty). The downfall of the book was that I never got truly attached to any of the characters, but as a concept novel it worked.